Taponeswa Mavunga has been appointed Director of Africa at Sony Music UK, a newly created position that will expand the company’s scope within African music.
She will report directly to Jason Iley, Chairman and CEO of Sony Music UK & Ireland.
Mavunga will be responsible for amplifying UK signed artists across Africa, as well as supporting artists within Africa to develop relationships, identify opportunities and increase visibility within the UK.
She will work in close alignment with Mark Collen (EVP of UK International), the Sony Music UK labels and Sony Music Africa on artist strategy and will be the UK gateway for identifying local talent and opportunities within the region.
Mavunga joined Sony Music as Head of Publicity for Columbia UK in 2015, where she oversaw press strategy across the label’s roster and spearheaded campaigns for artists including Childish Gambino, Koffee, Wizkid, Davido and Rosalia.
Previously based in Johannesburg, Mavunga was Head of Talent and Music for Viacom Africa working on MTV Base, BET Africa and Nickelodeon channels.
She also worked on the 2015 edition of the of the Mamas (MTV Africa Music Awards) hosted in Durban.
-Music Business Worldwide
“She has incredible relationships with artists and there is no one more suited to represent Sony Music UK in Africa’s accelerating market.
“Tapi’s first-hand experience of working in African music and entertainment and her enthusiasm to connect artists locally and globally is unmatched.”
“TAPI UNDERSTANDS WHY BRIDGES BETWEEN OUR MARKETS ARE KEY TO GROWING THE BUSINESS, WHETHER PROMOTING AFRICAN ARTISTS OUTSIDE OF THE CONTINENT OR HELPING GLOBAL ARTISTS FIND NEW GROWTH OPPORTUNITIES IN AFRICA.”
SEAN WATSON, SONY MUSIC ENTERTAINMENT AFRICA
Sean Watson (Managing Director, Sony Music Entertainment Africa) said: “Tapi has long been one of the most passionate champions in the UK of our African artists, so to have her working more closely and formally with the African team at Sony Music is fantastic!
“Tapi understands why bridges between our markets are key to growing the business, whether promoting African artists outside of the continent or helping global artists find new growth opportunities in Africa.”