By  Business Reporter-The Zimbabwe Revenue Authority (ZIMRA) has announced it will be targeting social media influencers, to ensure they comply with the country’s tax regulations.

In a statement, ZIMRA specified that celebrities and social media influencers are among those under scrutiny to align with various tax regimes. 

This move includes on-site visits to assess compliance across multiple industries, such as accommodation, airlines, recreational services, and tourism.

The targeted sectors span a broad range, including hotels, lodges, Airbnbs, motels, camps, houseboats, guesthouses, airlines (both domestic and international), travel agencies, car hire services, and online travel companies.

 ZIMRA is urging all taxpayers to submit outstanding returns and remit payments in their trading currency through the TaRMS system, warning that delays could result in penalties, interest, or even prosecution.

“Returns should be completed in full and submitted on time. Payment for all taxes should be remitted in full, on time, and in the currency of trade,” stated ZIMRA.

This focus on influencers highlights ZIMRA’s commitment to ensuring all income streams are accountable within Zimbabwe’s evolving tax landscape.