By Farai D Hove| The obscene label upon which claims have been made to have been printed by Harare’s Greencroft Spar, did not at all originate from the shop.

“Please note that the label on the meat was NOT printed by SPAR Greencroft and we wish to express in the strongest terms our outrage and dismay at the use of a highly offensive term which has clearly been photoshopped onto the label in question,” a senior officer at the company revealed to ZimEye.

“SPAR Zimbabwe is founded on pillars of Family, Community, Women and Children, and such a reprehensible act of malicious intent goes against every principle to which we as an organization, both locally and internationally, subscribe.

“We would appreciate your cooperation in informing your readers and subscribers that the image has not originated from any of the SPAR Zimbabwe stores, and that this is a deliberate social media hoax which has most unfortunately gone viral.

“Thank you for your urgent attention to this matter.

Kind regards.”