Chaos as TM Extricates Lobels Bread
18 August 2015
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In what will affect the supply of bread countrywide, TM supermarkets have extricated all bread orders from Lobels Bread, all because of rival competitors who have invaded with bulging discounts.
In a memo sent to the entire supermarket’s branches referenced “Bargain Bonanza” from one of its directors Mr Water Stephen, Lobels bread orders have been suspended for two months.
“Please note that from Monday 3 August till 30 September 2015 you will be not able to order Lobels bread. This is an agreement with the Bakers Inn and the buying team as they have purchased a vehicle for bargaining Bonanza. You can resume ordering on the 01/10/15,” read the memo which was seen by ZimEye.com.
The ban according to the Grain Millers Association of Zimbabwe which was written to TM, has not only affected Lobels but the entire milling industry by reducing flour production.
“Consequently due to loss of volumes, Lobels Bread has begun reducing its flour intake from local millers. This sudden development is significantly affecting local millers in respect of reduced flour output left with access raw material and in some cases has to reduce working hours,” Tafadzwa Musarara wrote to the TM Chief executive and copied to the Minister of Industry and Commerce Mike Bimha and the National Barkers Association at the weekend.
Musarara said the ban also deprives the consumers of their brand choices.
“We respectfully submit that the decision only to bar Lobels Bread during this promotion is unfair, illegal and bears serious consequences to the entire bread chain”.

3 Replies to “Chaos as TM Extricates Lobels Bread”

  1. Bread consumption should be a constant irrespective of who makes the bread so can’t see how the millers are affected as I’m sure bakers inn will buy more floor as lobels buys less!

  2. Bread consumption should be a constant irrespective of who makes the bread so can’t see how the millers are affected as I’m sure bakers inn will buy more floor as lobels buys less!

  3. Bread consumption should be a constant irrespective of who makes the bread so can’t see how the millers are affected as I’m sure bakers inn will buy more floor as lobels buys less!

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