Farai Dziva|The Consumer Council of Zimbabwe is pushing for price reduction.

This, CCZ believes will encourage people to buy local goods and promote local brands.

CCZ regional manager, Comfort Muchekeza told Chronicle:

“We encourage consumers to buy products from shops, products that are produced locally so as to create employment and circulate money in the country.

Even if the product has a problem, we can approach the producers and find a solution.
We are pushing for prices reduction.

Manufacturers and retailers must have a self-regulatory mechanism and should not wait for statutory instruments to control them
Retailers have been lamenting
how cheap substitute imported goods have affected their businesses.”