Understanding the Rise of Sports Betting in Africa
22 November 2022
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Africa is experiencing a boom in sports betting. The massive development of the betting sector has contributed to a rise in sports wagering. Because of the increasing popularity of online sports gambling, many Africans are now betting on significant sporting events like the NFL and other such events. They are using apps and websites that allow them to place bets and monitor NFL odds or odds for other events like FIFA World Cup, which help them make informed decisions when placing bets. 

In this article, we will examine the factors contributing to establishing sports betting as a rising success in Africa.

How has the sports betting landscape in Africa changed over time?

Africa’s inhabitants share one thing in common irrespective of their language, color, socioeconomic standing, or religion. They like to enjoy sports, particularly football. On the African continent, sports gambling markets have numerous prospects for success. This continent is home to nearly 1.3 billion people with an average age of 19.7 years. According to studies performed between 18 to 35 years, 60 million Africans are generally enthusiastic about sports or engage in it. The average daily wagering expenditure is $15.

Approximately 50% of adult South Africans gamble on sporting events regularly. East, central, and west Africa are all in the same boat. Because of the relatively lax restrictions in the gambling industry, American and European businesses are aggressively growing their operations on this continent.

Gambling regulations in many African countries are quite recent. As a result, the internet gambling markets are not yet fully controlled. South Africa is the only country with a well-regulated internet gambling sector.

Many overseas gambling sites have specialized in the African sector, so it’s easy for bettors in Africa to check for example NFL lines and odds and other relevant information online for their betting needs. Betting companies invest a lot of money due to the intense competition. We must also highlight that the gambling sector provides job prospects. This market allows many Africans from impoverished areas to find work and begin earning money.

Mobile Betting

Online gambling on mobile devices is rapidly growing. Traditional sports betting has been minimal. Players around the continent could not make a wager at physical bookmakers.

Accessibility to cheaper handsets, increased use of digital services, and lower data prices have contributed to an increase in online sports betting in Africa. The advancement of mobile payment options has also led to the increased use of mobile devices.

Another factor in the popularity of mobile wagering is live betting. It is a fast-paced pastime in which users can place tens of bets quickly. Smartphones are ideal for this type of entertainment because they allow you to place bets from anywhere.

Final thoughts

Growth in online sports gambling in Africa has become unavoidable. Previously, wagering in Africa and other countries was restricted. But it is now feasible to gamble at online betting sites that are accessible 24 hours a day, thanks to technological advances. You can bet from anywhere. Another factor is that prominent mobile phone operators have partnered with African betting businesses. Bookmakers have connected their sports betting services to mobile payment platforms, which benefits everyone.

Overall, the rise in sports betting in Africa can be attributed to various factors, including the proliferation of mobile devices and the availability of internet access.