Mzembi Goes On Social Media Charm Offensive
19 August 2016
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mzembi-walter2Tourism and Hospitality Industry minister Walter Mzembi has received a major boost in his campaign for the United Nations World Tourism Organisation (UNWTO) secretary-general post following the creation of a website to run his campaign online.
The website, which was set up by the Ministry of ICT, Postal and Courier Services, was unveiled yesterday.
Mzembi yesterday left for Egypt as he kick-starts the globalisation of his candidature, following his endorsement by the African Union as its sole candidate for the position of Secretary-General of the United Nations World Tourism Organisation.He will also visit Tunisia and Kenya.
Mzembi is gunning for the top post which falls vacant next year.
Speaking at a media briefing in Harare yesterday, ICT, Postal and Courier permanent secretary Sam Kundishora said his ministry created the website to aid Mzembi’s campaign.
“The campaign website, we have tried to make it a hub of information, to make all the information available under one roof,” Kundishora said.
Speaking at the same event, Mzembi said Cabinet approved a fortnight ago to support his candidature for UNWTO secretary-general in 2017.
Mzembi said the campaign was also a platform to promote brand Zimbabwe.
“The government has deployed full weight of their mandate which has been lent towards the task of the campaign. I am fully enjoying government support on the campaign, as this campaign goes beyond the African continent to the world. So we are outsourcing for support and resources from other ministries and we have outsourced from the ICT ministry to come up with the website,” he said.
He said the website would be updated on a daily basis, and managed through the command centre at the Ministry of Tourism.
Mzembi said he would start his international campaign tour tomorrow.
Last month, Mzembi was endorsed by the African Union to gun for the top post.

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