
By Talent Gondo|As the country heads for the watershed polls, Zanu Pf is set to reintroduce and play party jingles using the national broadcasters including the ZBC as part of its election campaign strategies, ZimEye has learnt.
Addressing delegates attending the party’s election manifesto launch at the Harare International Conference Centre (HICC) in Harare (Friday), Head of the Herbert Chitepo Ideological College, Munyaradzi Machacha confirmed the development revealing that the party had composed jingles to be used during the election campaign.
“The party has composed jingles which will be used during the election campaign,” said Machacha.
Introduced by former President Robert Mugabe in 2010 through the then minister of Information minister, Professor Jonathan Moyo, jingles were played on the national broadcaster every two hours.
Composed in praise of Mugabe and the ruling party, jingles were sung by musical artists and groups such as Tambaoga and Mbare Chimurenga choir among others.
Jingles were part of Zanu Pf’s 2013 election campaign following the defeat of the party in 2008 by opposition Movement for Democratic Change.
Analysts including opposition political parties however described the move by ZBC of playing jingles as a reflection that the national broadcaster was partisan and biased in its reportage of national issues.